Moving on!
A common misconception is that there is no place for social media in healthcare staffing, WRONG! They do go together believe it or not. Sometimes social media can be a hard sell, and we understand. When people ask a social media guru what they do all day they expect them to say, "I just play on Facebook all day"...not exactly. Although it may seem like "just playing on Facebook", its a benefit to the company and an easy way to see how competitors are reaching out to their client/consumer base.
Another, more important thought is, how can social media thrive in the healthcare industry when everything is so confidential and ever changing. That's actually what makes these two a perfect combination. You don't have to tweet about clients and their personal information. You can actually take an experience you have had and turn it in to a positive learning experience for someone else. For example, as a physician you could tweet or post on facebook small tips about your profession that educate the general public without giving away all your secrets. It could be as simple as a dentist posting about benefits of flossing. Simple as that.
Still need more proof? Let us share 5 tips on why social media IS for healthcare staffing.
When it comes to social media there are numerous options, don't limit yourself to one! The more accounts you have the more presence and influence you will have. Social media is actually pretty simple I promise. Yes, having numerous accounts may sound like a hassle but there are programs out there that help you link your accounts so you can type your message in one place and it can be posted on all your accounts. Although, it's not always the best idea to say the same things on all your social media platforms because one of your social media bases may not find it necessary to follow all your different accounts. For example, if you post the same thing on Twitter all the time that you do on Facebook, why would your followers on Twitter feel the need to "Like" you on Facebook? Keep your "fan base" on their toes and post different info bits on all your social media platforms sending your followers to see info they can't see on just their favorite social media outlet.
I could sit here and write a lengthy blog on each different social media outlet and list hundreds of ways each platform can be used to benefit your brand, but lets face it...Ain't nobody got time for that! Here is a list of a few ways to expand your social media outside of the box.
What ways have you used social media that are out of the box?
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